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Fully managed social media Content strategy, creatives, captions, posting, DM management AHPRA-compliant

Social media is where your next patient is deciding whether to book with you or someone else. The practice that shows up consistently, educates genuinely, and feels trustworthy online wins the appointment.

Content Strategy

We build a content plan tailored to your practice – your services, your team, your patient demographic, and the treatments you most want to attract. Every post has a purpose. Nothing is filler.

Creative Design

Professional graphics and visuals produced for your brand. Designed for social media. Visually consistent, on-brand, without relying on before-and-after imagery or anything that sits outside AHPRA guidelines.

Caption Writing

Captions written in your voice – warm, clear, educational, and compliant. We write for your patients, not for an algorithm. Every caption follows the hook-educate-invite structure that drives genuine engagement.

Scheduling and Posting

Consistent, well-timed posts across Instagram and Facebook. No gaps. No last-minute scrambling. A reliable social media presence that keeps your practice visible and top of mind.

DM and Comment Management

Patient enquiries that come through social media are handled professionally and promptly on your behalf. We manage your direct messages and comments so no potential new patient falls through the cracks. Every response is warm, accurate, and appropriate – never clinical advice.

AHPRA Compliance

Every post, every caption, every graphic is reviewed against AHPRA advertising guidelines before it goes live. No testimonials. No before-and-after imagery in a promotional context. No guaranteed outcome language. No comparative claims.

Frequently asked questions

how it works. Answers are below

Explore our FAQ to learn more about our social media service, process, and how we bring your social media to life.

  • General dental practices that want to build a consistent local presence
  • Cosmetic dental practices looking to attract Invisalign, veneers, and smile makeover patients
  • Multi-location dental groups that need consistent content across multiple practice pages
  • New practices building a patient base from the ground up
  • Established practices with an inconsistent or outdated social media presence

No. Our service is fully done for you. We handle the strategy, the creative, the captions, the posting, the DMs, and the reporting. You can review content before it goes live if you prefer, but most of our clients are completely hands-off.

Social media builds momentum over time. Most practices start to see meaningful engagement and enquiry growth within two to three months of consistent, well-strategised content. We are transparent about this from day one - we do not promise overnight results.

Everything is enquiry-based and scoped to your practice. Book a discovery call and we will talk through what your practice needs and what a tailored service looks like.

We work with multi-location dental groups and networks that require posting across individual practice pages. We manage the coordination and scheduling across every account so nothing falls through the cracks - all from one place, without adding anything to your team's plate.

We build campaign-style content into your strategy whenever you have something specific to push - a new service, a seasonal focus, or a treatment you want to attract more of. Just let us know and we will plan it into the content calendar. All promotional content remains fully AHPRA compliant.

We write everything. You do not need to provide briefs, draft copy, or give us topics to work from. We build the content strategy, generate the ideas, write the captions, and produce the creatives. If there is something specific happening at your practice you want included - a new team member, a piece of equipment, an event - you can flag it and we will work it in.

This is something we take seriously. During onboarding we spend time understanding your practice's voice, values, patient demographic, and the things that genuinely make you different. We use that to build a brand voice guide that informs every caption we write. 

We make it right. If something does not feel right for your practice, tell us and we will revise it. Our goal is content you are proud of - not content you feel you have to accept. 

We produce original graphics and creative assets for your practice. Where needed, we use quality stock imagery to keep your content consistent and professional - but we also visit your clinic to capture real content of your team, your space, and your work. Authentic content performs better, and there is no substitute for the real thing.